Email Marketing

Engage with your customers like never before through Email Marketing

Targeted Email Marketing Services

When it comes to email marketing, personalization is the name of the game.

From drip campaigns to newsletters, our targeted email services are designed to get the right content in the right inbox at the right time.

Leading Email Marketing Company in Hyderabad, India provides Bulk Mass Emailing Services to company's based in Dubai, Abu Dhabi, Saudi Arabia, Kuwait, Qatar, Oman, London and Manchester. Email Marketing Services is the most cost-effective method used for reaching out to new segments in India and Globally. Companies based in UK, UAE, Dubai, USA etc. are using our Email Marketing Services for sending Advertising Emails, Newsletter Mailing Services, Bulk Mailing Services. We have seen that many company's are widely initiating Email Marketing Services to generate quality leads at very nominal cost. We also have the range of Emailing Servers for company which wish to have personal Mailing servers for their day-to-day use.

Email Marketing Advertising used for sending a business mailing messages to a group of email ids. In its broadest sense, each email sent to a potential or current client could be considered email advertising. It normally includes utilizing email to send promotions, ask for business, or deals or gifts, and the main purpose is to reach out to new people in brand building. Email Marketing or Mass Mailing is showcasing messages that are used to generate business leads list or a present client database. Emailing Companies should focus on empowering client dedication and business targets.

Email Marketing ought to be viewed as one of the segments of your promotions and advertising program, as email marketing is successfully utilized by many busy houses. Its time to explore the opportunity of Bulk Mailing and to research how to execute a proficient emailing campaign and how your organization will profit by the outcomes. To build up a decent email campaign.

Audience-First Email Marketing

At YashQ Digital Station, all email marketing is targeted email marketing. That’s because we work as an extension of your marketing team to understand your target audiences, and further refine them into specific reader and buyer personas.

We structure email marketing campaigns around what we know about your targeted audiences, and what actions we want them to take. Information such as CRM data, website interactions, prior campaign activity, recent purchases, location data and customer feedback helps us determine what content to send to which contacts, when to send it and how to measure success.

Our end-to-end email marketing capabilities look something like this:

• Develop personas for your target audiences.
• Create website content that will help you build out your email lists.
• Optimize your opt-in forms.
• Segment your audiences.
• Devise a campaign.
• Craft compelling email copy.
• Create polished, responsive email templates.
• Conduct A/B testing.
• Measure results.

The result: More sales-qualified leads in less time.

Email Marketing – a modern answer to an age-old dilemma

Email marketing has the power to speak instantly and directly to your customers and can form a vital part in your online marketing strategy. It is wholly measurable, allows you to build trust and loyalty online and fundamentally, is timely, cost effective and ensures your business stands out.

Email marketing is an area that needs focus in order to grow an online business. Whether you have a webshop or you are doing online marketing, email marketing can help you create more revenue. Be utilyzing the possibilities of email marketing you can automate you customer communication, in order to maximize the your potential additional sasles.

Lets talk on few points which will put a ray of light on Why “Email Marketing” is Must

ITS REACH:

when we talk about email account numbers there are 3.6 Billion users on earth enjoying it, so when it comes to numbers it leaves Facebook and twitter behind. The difference between social and emails is that actual message will reach its destination then its up to the user whether he or she wants to opt out or no.

Apart from that emails have its own LONG LIFE SPAN as it remains in the users inbox for months and months until users takes action of deleting it or replying it.

DECENT ROI:

Yes emails do provide a good ROI provided if we are targeting qualified buyers with the help of segmentation. Don’t shout on emails else you will immediately make yourself seem inexperienced or ignorant, once such example is bombarding thousands of marketing emails every day for your product promotional activity. Show benefits rather then talking about the product’s feature.

Receiving a strong open and click rate is important, but if your landing pages cannot convert prospective buyers, you will not achieve a strong ROI. Likewise, if your landing pages convert well, but you are not delivering qualified buyers due to poor targeting and messaging, you will not achieve the results you are seeking.

• Target the right consumers.
• Ensure that the email list is hygienic
• Focus on writing relevant content and strong subject lines.
• Create a clear call to action.
• Spend time on testing the landing page effectiveness and ease of purchase process.

PERSONALIZATION:

Building relationships online is the heart of successful inbound marketing, Through our application you can build out proper personalized email campaigns which will make the user feel special, personalized emails turn out to produce a good open rate as well as better click through rates. Email marketing channel allows you to do this type of personalized marketing at a larger scale which will create a concrete relationships over time that eventually will lead to a purchase decision.

TRACKING:

One of the most important feature which delivers you the insights of what your customer needs gets generated through Tracking, Tracking views & clicks in a right manner might help you segmenting your list and know your users insights which will in turn generate business for you. A simple example is today I do campaign for Health Insurance and see that these many X amount of email ids have always viewed the email but never went to the landing page and became my lead, REASON they aren’t interested in health Insurance, but when in my other campaigns. I tried pitching them Motor Insurance I got Views, Clicks and got converted some of them into leads as well.

MOBILITY:

People have grabbed the habit of reading emails on mobile only if the content and the mailer is optimized well. The way smart phones are becoming users PART OF LIFE they wont run away saying that they hate emails. People will pay attention to your messages if they are relevant, if they can access it whenever they want, & if they can interact with you while on the go.

EASY TO USE:

Using email marketing application was never a challenge. Upload list, get your sender ID approved, create a campaign template, give subject line to it and shoot, finally grab a cup of coffee and wait for the number of view and click rates increasing BUT set KPI’s that support marketing objectives, don’t stop at open rates! as Email marketing is not just about mailing as its beyond that

ENGAGEMENT:

One of the most common mistakes in email marketing is not seeing it as an engagement tool. If designed well it will engage the customers at various touch points which might also encourage repeat purchases.

FOLLOW UP:

Term also known as Auto Responder, does it work YES, it’s the BEST to keep customer informed by sending regularly some useful information of the product you are offering. At the first stage It can be a welcome email, After that Product information, Its features and its benefits, contact information and finally closing the sale. Follow-up campaigns need to gain help by A/B split test as well.

For E.G. – Out of 10 K emails sent only 500 people have viewed the emails but what about rest of the people who haven’t viewed it. It means that either my content isn’t reliable for those users or the subject line isn’t that valuable. So to target those audience you can use Follow Up campaigns where in the application will send mailers to those people who haven’t viewed your emails, here we can change the content, twick the subject line by making it more eye catchy and try converting those mail ids into conversion rate.

CALL TO ACTION:

For email marketers to succeed as a form of communication it needs to be clear what you want your email readers to do. Your subscriber needs to know why you are sending them an email. Every emails sent needs to have a relevant call to action which is short and clear. It should also be more describing than “click here”, using commands like Download white paper, read more, order yours are few of the examples of good CTA.

BENEFITS OF EMAIL MARKETING:

Email Marketing is a powerful, all-in-one email marketing application that's incredibly easy to use. Take a look at our list of benefits and we're sure you'll agree:

• Personalize your customer relations: Studies have shown that people respond better to emails that actually address them via their first name. Email Marketing allows you to capture your subscribers first name, last name, age, salary -- even their shoe size -- when they signup to your mailing list. You can then use these fields in your email to deliver personalized content.
• Send any type of email communication: Newsletters, special offers, follow-up emails, member notices, customer service announcements, affiliate emails, invitations -- anything!
• Improve sales and increase revenue: Selling a product or service from your website? Why not use Email Marketing to send a series of follow-up autoresponders to your potential customers after they signup for your newsletter? You could send them a free whitepaper, more information on your products, or even a "subscriber-only" discount. Your imagination and creativity really are the only limits!
• Build trust with your subscribers: One of the most import steps in the buying process is to establish trust with your visitors. By starting your own weekly or monthly newsletter, you're establishing your website as a credible source of information, which helps your visitors build up their trust in you.
• Unlimited number of subscribers and lists: Create hundreds or even thousands of mailing lists and either import your existing subscribers or use Email Marketing to automatically create a subscription form for your web site.
• Create an additional revenue stream: Are you a web designer with multiple clients? How about offering them the ability to build their own mailing list and send out a newsletter? With Email Marketing, you can create user accounts, and "lock" each account to a specific mailing list. You can also restrict the tasks that each user can perform. For example, if you don't want one of your clients importing email address, then simply disable it with the click of a button!
• Complies with email laws: Our Email Marketing application includes powerful permission features, such as double opt-in confirmation and one-click unsubscribe which puts you in control of your email marketing campaign.

FEATURES OF OUR EMAIL APPLICATION:

Building Email Lists:

Before you can deliver personalized email content, you need to capture user emails. And there’s no better way to build new leads than with data-driven content marketing.

That’s why our strategists and consultants work directly with our creative teams to create content for your website that will help you convert visitors into subscribers:

• Blog posts.
• Conversion landing page copy.
• Gated assets such as eBooks, white papers, case studies and infographics.
• Calls-to-action such as opt-in forms.
• UX audits and site design.
• More.

Email List Segmentation

Email list segmentation is the beating heart of targeted email marketing. Our strategists leverage leading email marketing software such as Pardot, Marketo, Hubspot, Mailchimp, Sendinblue and more to create precisely segmented email lists. We can also help manage your email database to maximize email deliverability and minimize bounce rates.

Lists can be segmented based on factors such as:

Some of these factors will matter more to some brands than others, depending on their industry, customer base and other variables. The key to successful targeted email marketing is to thoughtfully segment lists, and decide which of those lists to include in which campaigns – or alternatively, how you’ll build campaigns out for specific lists.

Succeed, and you’ll see greater open rates, higher click-through rates, more conversions and fewer opt-out emails.

We Provide the below services:

• Full Service Email Marketing
• Newsletter Management Services
• Email Marketing Consulting
• Email Application with Complete Training

Lead Nurturing Emails

Newsletters and drip campaigns aren’t the only ways to curate a highly personalized lead-nurturing experience.

The opportunistic email marketer is always on the lookout for opportunities to use a growing content library, limited-time-only offerings and special events to engage leads without alienating them. Using email marketing software, we can help you craft one-off lead-nurturing emails to support your other marketing initiatives:

• New asset launches.
• Free score cards or reports.
• Notifying a lead when a product or service they have shown interest in goes on sale.
• Free consultations.
• Seasonal promotions.
• Event announcements and invitations.
• Product launches.
• New webinar promotions.
• Surveys.
• Much more.

Sales Emails

The eventual goal of any targeted email marketing campaign is to schedule a product demo with a lead. Our strategists, consultants, writers and designers deliver email marketing services that work up to this final stage.

Once the time comes for the demo request or the hard sell, we can also put our lead generation gurus to work for you to help craft personalized sales emails that will convert at the last mile of your email marketing campaigns.

Email Marketing is a must

In today's ever-changing digital world, email marketing tends to take a backseat. However, if you haven't considered email marketing for your business already, now is the time. Email marketing is a targeted, shareable, credible, measurable, and cost-effective tool overlooked by many. Working with a trusted marketing advisor makes the process simple and cost-effective. With a strategic approach, proper guidance and a strong message, your business is sure to benefit from email marketing.

Work With Our Team of Dead-Eye Digital Marketers

Precision is our proficiency at YashQ Digital Station. We work directly with your brand to refine your targeted audience, take aim and launch highly successful data-driven email marketing campaigns.

Let’s launch your next targeted campaign.

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