Grow your business with Google Ads

Google Ads is undoubtedly the most used online advertising platform. What’s more, it’s accessible to businesses of all shapes and sizes.

With Google Ads, you can put your business in front of your potential customer at the very moment they are actively searching for your product or service… and do it over and over again.

When done right, it is one of the most powerful growth machines available to your business today.

Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.

Show up when people search for what you offer. Google is where people search for what to do, where to go, and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours.

Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.

Ten Best Reasons to Try Google Ad Words:

1. Google Ads Is Scalable
2. Google Ads Is Measurable
3. Google Ads Is Flexible
4. Google Ads Is Faster than SEO
5. Google Ads Is (Usually) Easier than SEO
6. Google Ads Is Taking Over the SERPs
7. Google Ads Formats Can Be More Engaging than Organic Results
8. Google Ads Traffic Might Convert Better than Organic Traffic
9. Google Ads Complements Your Other Marketing Channels
10. Your Competitors Are Using Google Ads

Types of Google Ad Words:

Display: Showcase your business to the right people, on the world’s largest display network. Generate new leads and business with engaging visual content.

Remarketing: Bring your business back to the forefront of past website visitors through engaging and smart remarketing campaigns. A lost visitor doesn’t need to stay so!

Search: Place yourself right in front of potential leads as they search about your business industry, products and/or services, via Google Search advertising.

Shopping: Increase your sales with Shopping ads. Advertise your unique products to active customers on the biggest search engine in the world!

Benefits of online advertising and Google Ads

Online advertising allows you to show your ads to the people who are likely to be interested in your products and services, while filtering out folks who aren't. And you can track whether those people clicked your ads. Online advertising also gives you the opportunity to reach potential customers as they use multiple devices — desktops, laptops, tablets, and smartphones.

Benefits of Google Ads

Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Google Ads offers several benefits, but here are the key ones:

1. Target your ads

Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.

Google Ads offers different ways of targeting, which we'll go over in more detail later. For now, here's a look at the choices that you have with online ads that can make your marketing campaigns even more targeted:

• Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.
• Ad location: Show your ads on Google search results pages and websites that are part of the Google Search and Display Networks.
• Age, location, and language: Choose the age, geographic location, and language of your customers.
• Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.
• Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.

2. Control your costs

Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.

3. Measure your success

With Google Ads, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business -- purchased your product, downloaded your app, or phoned in an order -- you can track that, too.

By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. That, in turn, can boost the return on your investment.

You can get other valuable data, including how much it costs you, on average, for advertising that leads to your customers’ online purchases or phone calls. And you can also use analytical tools to learn about your customer’s shopping habits -- how long, for instance, they tend to research your product before they buy.

4. Manage your campaigns

Google Ads also offers you tools to easily manage and monitor accounts.

If you manage multiple Google Ads accounts, a My Client Center (MCC) manager account is a powerful tool that could save you time. It lets you easily view and manage all of your Google Ads accounts from a single location.

Spend less, make more. Sit back and watch traffic to your website surge. Watch the leads come in. Watch the sales tick over. Yes, it’s all possible with an Adwords campaign.

Google AdWords is a straightforward and effective way to grow your company’s digital-marketing efforts. These ads appear on select search-engine results to target customers who use the search terms relevant to your product or service. Ensuring some of your marketing budget is allocated to Google AdWords can, therefore, improve not only your brand visibility and awareness but those all-important leads and sales.

Let’s set one thing straight. Adwords is massively successful because it works.