The Importance of Digital Marketing

Why Digital Marketing Important For Business?

Digital Marketing is a marketing service of any product, brands or businesses by using digital platforms. This digital technology was developed in the 1990s and 2000s, which has changed the way of advertising or the way of promoting business throughout the world. Digital Marketing campaigns are more prevalent and efficient these days using digital technology on the internet, display advertising, mobile phones or any other digital medium.

Everything that you do when using electronic devices is what you called digital marketing. Whether it through online or offline. Be it advertising products or services or just solely doing anything in social media is considered as digital marketing. The online users use social media 12 times more these days compared to years way back. Selling through online platforms has become one of the trends today and it will continue and seize to exist until there will be another better way of selling but as of now, this is the greatest thing you can ever imagine. With just a few clicks and ticks and you are done. There are a lot of online shops or what they call as e-commerce business where they are licensed to conduct the business through online. And it has been gaining a lot of sales compared to the brick and mortar stores.

Benefits of digital marketing:

Importance of digital marketing:

Online digital marketing

There are 7 types of online digital marketing:

  1. Search engine optimization– this is achieved successfully by putting your site on top of every search bars.
  2. Search engine marketing– this is when you pay for advertisements. Whenever a keyword is searched that could match up with your site. Then an advertisement that has your site as a content will pop up.
  3. Content marketing– involves the creation and sharing of online material that does not really promote a brand, instead to catch the attention of buyers because of the products or services you offer.
  4. Social media marketing– this is the process of having traffic directed to your website.
  5. Pay-per-click advertising– used to direct traffic to websites, in which an advertiser pays a publisher when the ad will be clicked.
  6. Affiliate marketing– this is when you are earning a commission by promoting other people’s products.
  7. Email marketing– this is when you are paid to send a commercial message, usually to a large number of people, through the use of

Offline digital marketing:

Digital marketing is the promotion of products & services via various forms of electronic media, between known platforms such as Facebook Ads, Instagram Ads, YouTube Ads, LinkedIn Ads, Google Ads, Google Ad Words and other platforms. Basically, the definition of digital marketing refers to all of your online marketing efforts. Many businesses have already experienced the advantages of digital marketing over traditional marketing. You can start Digital Marketing yourself by learning online, or if your business is too busy you can hire our agency to handle all online marketing for you, from producing content, to managing and running budgets, campaigns, boosting brands, products or services. There is not a single business we have not been able to provide full managed services for and increase their turn over by at least 300 to 400%.

“Digital marketing can only be effective and efficient if we are able to understand consumers.

Nowadays, companies have several opportunities to collect and mine consumer data to fully understand who they are, where they are, how often they buy, what channels they access to get informed, when they want particular goods and services.

If companies use these tools to understand their target audience, their chances of success will increase drastically.”

“One important aspect of the digital marketing and the reason why it’s crucial for every small and medium business owner is that it helps you bring brand authority. This is especially important for start-ups or local, small ventures which consumers might not know of – as people begin to trust your company’s online authority, they are more likely to become loyal clients.”

It is clear that digital marketing can help you grow your business whilst saving you the substantial costs associated with traditional marketing methods but what’s more important – especially if you’re an small or medium business owner – is that it will also give you a competitive edge. Having a strong online presence will immediately boost your brand awareness and distinguish you from the competition. So instead of risking going extinct, get up-to-date and transform your business with a strong digital marketing strategy.

Want to have your Digital Marketing Strategy Sorted? We at YashQ Digital Station have 5 years of experience in setting up and running Digital Marketing Campaigns for SMEs around the world.

We would love to have a brief chat about your Digital Strategy. Contact us here.

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