The Importance of Digital Marketing

Why Digital Marketing Important For Business?

Digital Marketing is a marketing service of any product, brands or businesses by using digital platforms. This digital technology was developed in the 1990s and 2000s, which has changed the way of advertising or the way of promoting business throughout the world. Digital Marketing campaigns are more prevalent and efficient these days using digital technology on the internet, display advertising, mobile phones or any other digital medium.

Everything that you do when using electronic devices is what you called digital marketing. Whether it through online or offline. Be it advertising products or services or just solely doing anything in social media is considered as digital marketing. The online users use social media 12 times more these days compared to years way back. Selling through online platforms has become one of the trends today and it will continue and seize to exist until there will be another better way of selling but as of now, this is the greatest thing you can ever imagine. With just a few clicks and ticks and you are done. There are a lot of online shops or what they call as e-commerce business where they are licensed to conduct the business through online. And it has been gaining a lot of sales compared to the brick and mortar stores.

Benefits of digital marketing:

• You can reach your target audiences locally and internationally even if you are on a tight budget.
• You can customize your database base on what you really want. Might as well have a bit personalized database because the more engaging your website looks like, the more audience will visit your site and market them proficiently.
• You can engage with your customers. You can build that openness and that rapport and trust.
• Digital marketing is the most powerful marketing today. With the right planning and effective implementation, even small businesses can increase their revenue and have those ceiling of sales blown up.
• People are starting small in the online world. This is a great way for the even small business to find possible and great customers to give them awareness during the first few stages of a business. You can try out some important and engaging site that could help you increase your ranking in search engines. And your customers are already in the market and it is a plus point that digital marketing will help you find and target your potential customers.

Importance of digital marketing:

• It is convenient. Because it is already on the verge of the rising technology. Digital marketing does not settle for the old style. It is now a mobile-ready platform wherein anywhere you can use this. In the recent studies, mobile searches are more used these days compared to desktop searches, that is why digital marketing has adopted mobile-ready options. You can just use your device for effective and convenient marketing.
• Content is everything. Your digital marketing will not have an increase in revenue if ever your content is not engaging. Your content is the brand of your platform, in this way, this can make you determine whether you are on the winning side or the losing side.
• Invest in search engine optimization. Once you got the best search engine optimization, you are on fire. You will be put on top whenever a search pops up. People use the internet to get information on almost everything. To make sure your business catches their attention when the need arises is of the most important thing.
• Digital marketing is not just about social media. “A brand is no longer what we tell consumers, it is what consumers tell each other,” said Scott David Cook. If you are just starting, you must only invest in things you really need.
• Digital marketing gives out equal and fair chance to all kinds and types of businesses. Small and medium ongoing businesses or even startups have the power to have sales and marketing processes that were only used by big companies.

Online digital marketing

There are 7 types of online digital marketing:

1. Search engine optimization– this is achieved successfully by putting your site on top of every search bars.
2. Search engine marketing– this is when you pay for advertisements. Whenever a keyword is searched that could match up with your site. Then an advertisement that has your site as a content will pop up.
3. Content marketing– involves the creation and sharing of online material that does not really promote a brand, instead to catch the attention of buyers because of the products or services you offer.
4. Social media marketing– this is the process of having traffic directed to your website.
5. Pay-per-click advertising– used to direct traffic to websites, in which an advertiser pays a publisher when the ad will be clicked.
6. Affiliate marketing– this is when you are earning a commission by promoting other people’s products.
7. Email marketing– this is when you are paid to send a commercial message, usually to a large number of people, through the use of

Offline digital marketing:

• Radio marketing– to increase brand awareness and loyalty, grow the audience and attract advertisers through the use of radio. Yes, radio still does exist!
• TV marketing– this gives the businesses an effective way to appeal to their target market.
• Phone marketing– this is the process of reaching a specific audience using their smartphone.

Digital marketing is the promotion of products & services via various forms of electronic media, between known platforms such as Facebook Ads, Instagram Ads, YouTube Ads, LinkedIn Ads, Google Ads, Google Ad Words and other platforms. Basically, the definition of digital marketing refers to all of your online marketing efforts. Many businesses have already experienced the advantages of digital marketing over traditional marketing. You can start Digital Marketing yourself by learning online, or if your business is too busy you can hire our agency to handle all online marketing for you, from producing content, to managing and running budgets, campaigns, boosting brands, products or services. There is not a single business we have not been able to provide full managed services for and increase their turn over by at least 300 to 400%.

“Digital marketing can only be effective and efficient if we are able to understand consumers.

Nowadays, companies have several opportunities to collect and mine consumer data to fully understand who they are, where they are, how often they buy, what channels they access to get informed, when they want particular goods and services.

If companies use these tools to understand their target audience, their chances of success will increase drastically.”

“One important aspect of the digital marketing and the reason why it’s crucial for every small and medium business owner is that it helps you bring brand authority. This is especially important for start-ups or local, small ventures which consumers might not know of – as people begin to trust your company’s online authority, they are more likely to become loyal clients.”

It is clear that digital marketing can help you grow your business whilst saving you the substantial costs associated with traditional marketing methods but what’s more important – especially if you’re an small or medium business owner – is that it will also give you a competitive edge. Having a strong online presence will immediately boost your brand awareness and distinguish you from the competition. So instead of risking going extinct, get up-to-date and transform your business with a strong digital marketing strategy.

Want to have your Digital Marketing Strategy Sorted? We at YashQ Digital Station have 5 years of experience in setting up and running Digital Marketing Campaigns for SMEs around the world.

We would love to have a brief chat about your Digital Strategy. Contact us here.