How to Increase ROI by SMS Marketing

SMS is the most cost effective way to keep in touch with your customers, clients, members or employees today. It is simple to use and widely accepted. Not only does a mobile phone allow you to reach anyone anywhere, but also an SMS is typically read within 15 minutes and responded to within 60 minutes.

In today’s digital world, marketing methods are constantly changing. With the rise of technology use and our increasing dependence on mobile phones, SMS marketing is the way to go. SMS marketing is effective in increasing engagement for many reasons. With 90 percent of SMS messages opened in the first 90 seconds, you can almost always guarantee that your customer will read your message. SMS also continues to have a higher engagement rate when compared to email marketing and other tactics, as this is because text messages are read faster and not usually viewed as spam.

Communicate with your customers through a channel that cuts through the noise to achieve real results

BENEFITS OF SMS MARKETING

Instant Deliverability:

SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from send to receive. However, other marketing strategies are also incredibly fast, but nothing compares to the swiftness of SMS.

High Open Rate:

Compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read. When a subscriber feels that buzz in their pocket or hears that trill signaling a text message, they always look. In some cases, text messages are automatically opened, where emails aren’t. Subscribers have a choice to open your email.

High Conversion Rate:

With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.

Short Messages:

Though this is a challenge for some businesses, the 160-character length of SMS is a boon for marketing. It forces you to be clear and concise. Instead of having your subscribers slog through content that isn’t always relevant, SMS gets to the point immediately without anything that is unnecessary. To make this even easier, PurchaseSMS.Com offers short codes for easy two-way communication.

Build Loyal Customers:

SMS Marketing is a great channel to engage and build loyal customers. Offer your customers promotions and offer information about your business when you feel the need. This makes your customers / clients feel appreciated by keeping them the main focus of your business. The more you give, the more you get back.

Generate word of mouth:

Use SMS to not only engage your existing customers but also drive new business to your company. If you have something of value to offer your customers, they will spread the word to family, friends and colleagues. Word of mouth is a powerful tool and SMS promotes this with instant communication.

Improve communication:

Communication is key to building any long term relationship. SMS Marketing can be of great benefit when building on these relationships. SMS is a personal message from you to your audience. Let them in on the secret sale, a simple thank you message after a purchase, inform them of any sales/promotional offers, when their delivery is ready, the list is endless. SMS Marketing is an easy, fast and reliable way to communicate with all of your customers.

Fast and Effective:

SMS Marketing allows you to reach a large number of people all at the same time. Text Messaging is an instant marketing tool, getting your message into the hands of the right audience, when you want it. Customers keep their mobile phones on hand, making it easy to communicate your message to them.

Opt-In Option:

Building your database correctly is of vital importance, not only for Data Protection purposes but also by having your customers sign up to hear from you, you have already started the sales process. These Opt in’s are qualified existing or potential customers, they want to hear from you, don’t disappoint them.

Opt Out Option:

With every SMS Campaign your business must always offer customers the opportunity to unsubscribe from further text messages. Data Protection Laws state that if you are to contact a person via text, they must be able to unsubscribe via text. Cadoo can offer you the perfect product which will instantly update your database keeping you compliant. The major benefit with this, you will not be sending unwanted texts to those uninterested.

Cost Effective:

SMS Marketing is an inexpensive method of communication in comparison to traditional marketing. It will help your business to tighten your budgeting belts. A lot of companies public and private cutting costs every day by sending text messages instead of sending letters or brochures, this is always great for our environment too!

Integrate into your Marketing Campaigns:

A major benefit of SMS Marketing is the potential it has when you integrate it into any of your marketing campaigns. It is known that social media and traditional media are not always the most effective way to reach your customers on time, simply integrate SMS with these other marketing methods and get the message straight to your customers, ensuring that they know what you have to offer them.

Now majority of consumers carry a Smartphone nearly 24-hours a day, SMS marketing is a great way to engage your audience, providing them with useful information, special offers, and other opportunities just at the right time. The key is to use SMS wisely so you see a return on your investment without being annoying.

Nearly every industry can successfully use SMS marketing to expand their customer service, attract genuine leads, and build their brand. To prove it, we’ve compiled a list of industries that use SMS marketing to help increase business along with examples of how to do it.

Healthcare Industry:

We put these guys at the top of the lists because if there’s any place where they lose revenue it’s in missed appointments. You can use SMS marketing to provide your clients with appointment reminders at specific times, like one week and one day prior. A recent study showed that the use of SMS for patient reminders cut back significantly on no-shows and late arrivals. Other examples of SMS opportunities are to offer health tips or special time-sensitive promos on your products and services (if you’re a LASIK surgery provider for example). SMS marketing can be a useful tool to help with operations and keeping you on your audience’s radar screen.

Service Related Industries:

Appointment reminders can also benefit other service-related industries such as home maintenance technicians, automotive repair centers, etc. Again, a missed appointment means lost revenue and the chance that your client might make an appointment with a competitor. Your friendly text reminder doesn’t require a reply and clients will appreciate it.

Shopping Malls, Fashion and Retail:

Are you in communication with your most regular clients? Once you’ve captured their phone number, you have an easy means of promoting upcoming sales and events. You can create a VIP guest list for extra-special promotions and giveaways. Consider using text-only coupons and discount codes for consumers who subscribe.

Events, Movies, TV, Radio and Entertainment:

Everything you include in your email marketing reminders can be condensed and sent in a text. Many people use junk email accounts so they don’t have to deal with spam, which means your email announcements might go overlooked. SMS marketing means you can send information about upcoming concerts, meal specials, pre-sale ticket opportunities etc.

Restaurants, Hotels and Clubs:

Whether you are a happening restaurant in the heart of downtown or a small food truck specializing in underground events, SMS marketing is an easy-breezy way to keep in touch with your favorite foodies. Offer them a little something special when they show you the text in the restaurant, let them know about your weekly specials and menu items, or engage in a conversation requesting their input for new menu items.

Real Estate Brokers & Agents:

How often are you sitting at your desk? Exactly. You need a marketing platform that is efficient and portable, and SMS is the perfect match. Open houses, seasonal or vacation rental offers, and updates on the current market can all be sent while you are out and about, tending to your face-to-face clients. Another cool feature? Offering SMS info on your brokerage signs so that a prospective buyer can text and instantly receive a video tour and related info. In the meantime, YOU get a text alert so you can instantly call the prospective buyer and offer an in-person tour.

Online Companies:

Is your business run completely online? Offer a place where your customers can provide their contact information so you can use SMS too! Product offers and sales are among the possibilities. But you can also ask for additional customer feedback or use SMS to conduct polls or contests (or to drive traffic to your social media accounts). Don’t forget to include URL links back to your eCommerce site, making it easy for your customers to stop by again. Mobile marketing is becoming increasingly important, especially if your company doesn’t have a brick and mortar storefront.

Media & PR:

If you work in television, radio, or publishing, SMS marketing can be used to get viewers, listeners and readers to pay attention. Create captivating messages that will make them take note. Do a countdown leading up to a big premier or book release. Let them know when your station is going to be hosting or attending an exciting event. Provide a URL link to your website for them to find out more.

Perhaps one of the most revolutionary uses for SMS marketing is in the education sector. Administrators and teachers can communicate broadly with parents and students regarding upcoming holidays, test dates, assignment due dates, parent-teacher conferences, or security alerts.

Personal / Individual:

Perhaps one of the most important ways SMS can be used is right in your very own company. It is a way to communicate instantly, with all of your employees. This is especially valuable for companies with scattered branches, employees who are frequently traveling for business, or with huge warehouses or industrial environments where verbal communication is more challenging. It prevents the risk of an unopened or junk email messages or an accidentally deleted voice mail.

Did you know, Texting has by far the best engagement rate of any marketing medium!

Get in touch with your customers instantly! Broadcast text alerts, promotions, and reminders to all your subscribers. Send important information quickly, or schedule communications ahead of time. You are in control!

Cloud-Based and User-Friendly Web SMS Platform with Advanced Features

Marketing via SMS is an extremely successful method of building on your relationship with your customers.