Facebook Marketing

We help businesses grow through amazing Facebook marketing campaigns

Performance-driven based social media agency. 100% transparent, top quality services with Impressive results that generates ROI.

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With Facebook Ads you can put your business in front of your target audience, at the right time, based on their demographic and psychographic data.

Facebook offers an unprecedented level of demographic targeting. It can uniquely do what no other platform can because it has been the largest collector of user information and behaviour. Whether you have a service, a product, or something new - Facebook Ads can be highly effective at serving ads to your key customer profile.

The demographics of Facebook Advertising continue to change, but there are more than 2.24 billion people on the platform – and over 1.47 billion people spend time on Facebook every day. The scale of the Facebook user base is staggering, and it represents a massive opportunity if leveraged correctly.

What Is Facebook Advertising:

Facebook Advertising, or Facebook Ads, is the marketing platform available on the social media network Facebook. It is comprised of paid for visual ads placed on users’ timelines, as well as to the side of their feeds. The ads can appear on both desktop and mobile versions of Facebook.

Facebook Ads also integrates Instagram Advertising following Facebook’s purchase of Instagram in 2012. This allows advertisers to set up a single advertising campaign that will display across both Facebook and Instagram, eliminating the need to create two separate campaigns. Facebook advertising allows businesses to tap into the unlimited data the social media giant has on its users to create highly targeted and effective ads with high conversion potential.

How Do Facebook Ads Work?

The Facebook Ads platform is an intuitive and highly customizable social media marketing platform that is the primary hub for designing and launching Facebook Ads campaigns. There are a variety of different ad types that are available, depending on your budget and desired outcomes. These include:

• Page Post Engagement Ads
• Brand Awareness Ads
• Lead Generation Ads
• Page Like Ads
• Website Conversions
• Event Response Ads
• Offer Claim Ads
• Video Views
• Local Awareness Ads
• The Carousel Format
• Dynamic Ads
• Slideshow Ads
• Canvas Ads

Each ad type offers different and unique benefits, such as increased interactivity, ability to display different products, attract different user actions, and more. A good Facebook Advertising campaign will usually leverage multiple different types to achieve the best outcomes.

We make sure your marketing delivers more leads to your sales team.

Facebook advertising utilises the huge bank of metadata of Facebook users to allow for extremely precise targeting within its networks. Whatever information users enter into their profiles, Facebook can generally allow you to target for in Facebook Ads. These targeting options include:

• Location and Demographics
• Age, Gender and Languaue
• Education, Profession, etc.
• Interests, Behavior and Life Events
• Connections
• Core Audience
• Custom Audience
• Look A Like Audience
• Layered Targeting

As you can see, Facebook advertising offers a few dimensions that are unique to the platform – i.e Interest and behavior based targeting. This is a nice compliment to the keyword based targeting options available through Google ads.

Why Is Facebook Advertising Important: With over 2 Billion people on Facebook, brands ignore the social media platform at their own peril. It’s deep targeting capabilities, coupled with broad range of ad formats and relative cost-effectiveness make Facebook advertising a must for many different types of brands.

Facebook Ads attempt to blend seamlessly into the user experience, which has been shown to enhance click-through rates and conversions. By targeting people across both Facebook and Instagram with a coordinated campaign, there is a greater chance of becoming the top- of-mind brand in your target consumers’ minds as well. Facebook Advertising is a very effective tool for engaging with your audience, driving new customer traffic, and maintaining a competitive edge.

We take every Facebook marketing project with care, passion, and purpose.

The YashQ Digital Station Process:

YashQ Digital Station is one of the Startup Facebook advertising agencies in Manchester, Dubai and Hyderabad. We pride ourselves on crafting unique, highly effective campaigns for every client we work with. In order to maximise your return on investment and the impact of your campaign, we follow a tried and tested process.

Context: At YashQ Digital Station we create social advertising plans that are founded in context. We need to know about your business, your customers, your product and/or service, the competitive marketplace, value propositions, and buyer personas. Based on this information, we have the understanding and context needed to leverage the Facebook Ad platform to your benefit.

Content: Facebook Ads are primarily visual in nature, relying on eye-catching images with effective ad copy to generate clicks. Our team of experts are highly experienced in creating exceptional images and copy that will catch your audience’s attention and help drive conversions. By having these services in house, we are able to maintain strict quality controls and meet tight deadlines every time.

Audience: We have a vast amount of experience in capitalizing on the ability to leverage Facebook Ads to meet the goals of any business. We take pride in delivering the best ROI for one of the most effective online marketing strategies to target very specific key target demographic no matter the vertical. By getting to know your business well, we can tailor your targeting strategy only towards the customers you actually want and who are likely to convert. This will keep your cost per lead low, and your new sales high.

Reporting: Keeping a close eye on your costs and reach while your campaign is live is vital to ensuring you are getting the most bang for your buck. Our dedicated client success managers monitor your Facebook Ads daily to ensure you are targeting the right people and generating new business. Once your campaign has finished, we put together comprehensive reports on exactly how many clicks and leads were generated. We then put together actionable recommendations for any future campaigns to help your business to continue to grow.

Help your ads find the people who will love your business

Why is Facebook marketing campaigns Important:

Facebook ads are one of the most cost-effective solutions for marketing an online business. By using Facebook Ads, you can create specific campaigns for:

• Brand Awareness – To reach people who might be interested in your brand and, ultimately, increase brand awareness
• Reach – To reach the maximum number of people
• Traffic – To increase website traffic, app traffic, or Facebook page traffic
• Engagement – to increase engagement (i.e. post likes, post comments, post shares, event responses, claim offers etc.)
• App Installs – To increase your app installation
• Lead Generation – To collect lead information from interested prospects vie lead capture forms
• Conversion – Reaches people who are more likely to convert on website or app
• Store Visits – To reach people near your location and get them to visit your store
• Catalog Sales – To use specific ads that show items from catalogs to a target audience
• Messages – to initiate a conversation with prospects by increasing messages on Facebook messenger

Facebook Can Influence Buying Decision and Behavior:

What’s one of the first thing consumers do when they want to purchase something but can’t make up their minds? They ask for their friends’ and family’s help. We, humans, are social creatures that value the opinions of others when it comes to making a decision. We want to make sure that we are in the right direction and look for hints that our choice is correct. Because it offers social proof, Facebook is an excellent way to steer customer behavior in the right direction.

Just consider the facts for a second: almost half of U.S. consumers claim that Facebook is their primary purchase influencer. And, not only that Facebook is the most effective social media platform for getting prospects to talk about your brand, but four out of ten users will buy a product after liking your page.

Mobile Marketing Is on the Rise:

With the ubiquity of smartphone, users are now spending more time on the Facebook mobile app than the desktop version.

Facebook is making it easier for businesses to reach mobile users with targeted ad units, such as Lead Ads, that eliminate the need for prospects to fill out a form to get access to the content they want.

This simple tweak can help you boost your lead generation rate and maximize your conversions.

What Makes Us Different:

Facebook may make it easier for you to treat your customers individually and engage them with the right message at the right time, but you need a proper strategy to take advantage of the benefits social media marketing has to offer. With years of experience under our belt, we can guide you through the ever-changing world of Facebook advertising and help you avoid making costly mistakes.

Unlike other marketing agencies, we understand that there’s no silver bullet when it comes to your Facebook marketing success. We’re not looking for shortcuts or quick solutions but play for the long run. We will work with you to make sure we understand your company profile and your audience and create a strategy that is consistent with your business and marketing needs.

We can help you:

• Create a Facebook strategy that actually drives results
• Increase your reach and generate high engagement for both organic and sponsored posts
• Build a solid fan base of loyal customer
• Collect data (including email addresses) that you can use in your remarketing campaigns
• Boost traffic to your website from your page and Facebook groups
• Drive leads and conversions with timely and relevant Facebook offers

Our focus is to offer small and local businesses superior Facebook marketing services that will generate real results, not just empty promises. Here’s our commitment to you:

Are you ready for a Facebook Paid Ads campaign like no other?

We’re here to help you grow your business through amazing Facebook Ad strategy.

Call and Talk to our Facebook Experts Today