Instagram Marketing

Grow your brand and engage with your audience with a smart Instagram strategy!

Get visual through a savvy Instagram marketing agency

Instagram Advertising is a powerful tool for connecting with your customers and driving traffic to your website. Contact YashQ Digital Station to see how it can benefit your business.

Instagram was launched in 2010, and has become one of the most popular social media platforms in the world. It allows users to post multimedia content to their profiles while including searchable hashtags in the description, as well as tagging other users and brands.

What began as a free photo sharing platform was bought by Facebook for a billion dollars less than two years after launch. With over one billion active monthly users, Instagram is one of the most power social media platforms around. This makes Instagram Advertising vital to many businesses looking to share their story with a targeted audience while increasing conversions. If you’re looking for the best Instagram Advertising Agency, YashQ Digital Station is unbeatable.

What is Instagram Advertising

Instagram advertising allows brands to promote strategic content to highly targeted individuals based on age, gender, location, interests, and more. These can be in the form of single images, carousels, auto-play videos, and clickable shopping posts.

Ever since Facebook purchased Instagram in 2012, they have integrated the service completely into the Facebook Ads platform. This allows advertisers to create marketing campaigns across both platforms in the one advertising dashboard, streamlining the process and allowing for even more advanced targeting. Instagram Advertising is an ideal option for many brands looking to increase brand awareness, connect with their target customers, and capitalize on the popularity of this social media platform in Manchester, Dubai and Hyderabad.

Why Is Instagram Advertising Important?

As the second most popular social media outlet (behind Facebook), Instagram has become one of the most powerful tools in the digital marketer’s toolbox - especially for millenials and Generation Z. The visual nature of Instagram Advertising makes image and video based ads less obtrusive to users, as they blend in naturally to their social feeds. This leads to a decreased negative perception by the user because it is not a traditional commercial - it is entertainment. This helps to increase engagement and click through rates a great deal.

The integration of Instagram Advertising into the Facebook Ads suite also allows for highly customised targeting to be applied to each campaign. This allows advertisers to serve their ads to very specific customer groups, which decreases cost and can increase the overall effectiveness of your campaign. Facebook also enables detailed reporting metrics to track the success of an Instagram Advertising campaign, including the number of impressions, click through rate, successful conversions, and more.

Another way in which Instagram Advertising is extremely useful for many businesses is through the parallel process of Influencer Marketing. A vast majority of influencers have their largest followings on Instagram, which translates to them having the greatest impact on that platform. By coupling Influencer Marketing with Instagram Advertising, a cohesive advertising campaign can be seen by millions of people, resulting in a dramatic increase in conversions. Consultus Digital is highly experienced in combining these two fields into a cohesive and extremely impactful advertising campaign for a wide range of different businesses.

The YashQ Digital Station Process:

YashQ Digital Station is leading Instagram Advertising Agency. We are proud of the reputation we have developed as one of the most trusted and innovative digital marketing companies in the GTA. Our success is attributed to our unique approach to Instagram Advertising for every client.

Audience Analysis: The first step in setting up an effective Instagram Advertising campaign is to accurately identify the desired target audience.

Every business will have a different type of customer they wish to advertise to. These customers can differ on a range of different metrics, including gender, age, location, relationship status, socioeconomic status, language spoken, interests, and much more. We take the time to speak with every client to create a very clear picture of who they would like to engage. We then tailor the campaign targeting using the powerful metadata available from Facebook to ensure ads are only served to those who meet the pre-determined criteria.

Goal Setting: Prior to launching an Instagram Advertising campaign, we also ensure that the desired outcomes are made explicitly clear.

By discussing exactly what it is that the client would like to get out of the campaign, we can tailor the advertising copy, format, interactivity features, and complementary elements that will take it to the next level. For instance, if the end goal was to get more users to purchase a particular product, a shopping linked post with high-quality images of the product would work best. However, if the goal was for more users to sign up to a newsletter, a visually interesting post with accompanying text driving to a sign-up page may be more effective. Whatever the client’s goal, Consultus Digital has the perfect plan to achieve outstanding results.

Dynamic Delivery: Once the audience and desired outcome have been determined, it's time for us to deliver.

We have an in-house team of highly experienced content creators that will put together unique and engaging content designed to attract your audience. All ads will be assembled and then sent to the client for review before going live to ensure complete satisfaction with the end product. If Influencer Marketing is involved in the campaign, our sister company The Influence Agency will manage creative briefs work-back schedule, and deliverables for all influencers. This will involve specific outlines of what needs to be said, the tone that should be struck, and key deadlines for having the content go live. All influencer posts will be sent to the client for approval before being posted, after which we shall boost the post for maximum visibility and engagement using Instagram Advertising.

Detailed Reporting: Once the campaign flight is complete, YashQ Digital Station will put together a detailed report on performance and milestones.

Our dedicated Account Managers will compile all relevant data from Facebook, Instagram, and Google Analytics to provide a comprehensive view of how the campaign performed. This can include number of click-throughs, website traffic, number of conversions, number of impressions, and total amount spent. YashQ Digital Station will also make specific recommendations to maximize performance in future campaigns. Data-driven decision making is the driving force of our recommendations.

How Instagram differs from other social media channels:

Research has shown that the channel actually blows other social media platforms away in terms of engagement; with people sharing, liking and commenting at a rate 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. At our Instagram advertising agency in Brisbane, we take those numbers and put them to good use.

Focusing primarily on images and video, Instagram’s features cater to a more time-poor audience who are enticed by visuals over the written word.

Like Facebook, though, organic reach has dipped in recent years on this platform, which is why it’s more important than ever to have a digital marketing team behind you…

BUILD AN AUDIENCE: Let’s make sure the conversation about you is a positive one.

If you’re looking to build an engaged audience, then Instagram is the hottest social platform at the moment to do so. Unleash your brand’s creative essence and grow a real following.

Our Instagram Management packages are a client favourite. We take full control of your Instagram account to make sure your brand is hitting the right audiences. We make sure you're growing and engaging organically and nailing your brand messaging.

YOUR PERFECT AUDIENCE IS ON INSTAGRAM

We’ll help you reach super-specific audiences with Facebook and Instagram’s advanced ad targeting platform.

If You Aren’t Ready, That’s Ok, We Still Want To Help.

LET’S TALK, SOCIALLY