Twitter Marketing

Twitter helps brands deliver top-notch customer service.

Real-time, personalized customer service is possible for brands with — and without — dedicated personnel.

The good news is that Twitter is connecting consumers and brands like never before. Several global brands have already used this connection to make a huge impact on Twitter, netting millions of followers. Brand interaction is especially fertile ground, where brands make up the top type of account people engage with on Twitter. People aren’t just passively scrolling through brand content on Twitter — they’re actively seeking it out.

Brands win when they invest in customer service.

Our research shows that just having a strong a presence on Twitter makes a brand seem more responsive and innovative. People agree that brands with a strong presence on Twitter are:

• Quicker at getting back to customers (71%)
• More responsive to their customers (75%)
• Care more about what their customers think (71%)

Twitter is a place for people and brands to connect with what’s happening — and while new conversations are constantly unfolding, there are some buzzworthy dates and events you can plan on.

Win with Twitter

People flock to Twitter to see what’s happening and engage with brands. Because brands are the top type of account that people follow, Twitter offers a key opportunity to bring your customer service A-game. Whether you use a chatbot or not, embracing Twitter as a customer service tool is a great way to:

• Save your customers time and headaches with greater speed and accuracy
• Get personal with your audience, at scale
• Deliver experiences based on real-time data and signals
• Connect and keep them up to date with what’s happening

Interested in learning more? Meet with your Twitter client partner for tips and best practices to provide enhanced customer service. Whether it’s a discussion about how a bot can be implemented for your company or how to improve your response time to inquiries, Twitter can provide helpful advice and insights to improve your customer care.

Plan your campaigns with the 2020 Twitter marketing. Twitter’s valuable audience and proven ads solutions drive results. Start advertising on Twitter.

Ready to launch your ad campaign?