YouTube Advertisement

Engage with your most valuable audiences on the world's largest video platform. Be Seen On YouTube. Attract New Customers. Make A Video Ad. Reach the Right Customers. No Budget Minimums. Pick Your Budget. Types: Bumper ads, Outstream Video ads, Masthead.

What’s your marketing goal?

In every category – from apparel to auto, and from sports to consumer goods – businesses are looking for new ways to win the hearts and minds of their audiences and drive business results. See which ad solutions can help you get the results you’re looking for.

Build awareness and ad recall: Capture the attention of new potential customers and keep your brand top of mind with existing ones.

Grow consideration and interest: Influence potential customers in the opinion-shaping moments when they’re most receptive to your message.

Drive action: Reach potential customers in decision-making moments, and make it easier for them to take meaningful actions that you can measure.

Share your story: It’s easier to attract your next customer if they know who you are. Introduce your business with video advertising on YouTube.

BE SEEN ON YOUTUBE - Where the world chooses to watch: YouTube has over two billion monthly visitors – and that’s just the people who’ve signed in.* When you get to know the ones who matter most to your business, you can reach them with more relevant messages.

SHOW UP AT THE RIGHT MOMENT - When people are searching or watching: Reach people when they’re on the YouTube homepage or searching for specific topics. Or show your video ad before a video your customers are watching – like a TV commercial.

In Google Ads, you can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats include:

• Skippable in-stream ads: Use skippable in-stream ads when you have video content you'd like to promote before, during, or after other videos on YouTube and across websites and apps running on Google video partners.
• Non-skippable in-stream ads: Use non-skippable in-stream ads when you have video content you'd like to promote before, during, or after other videos on YouTube and across websites and apps running on Google video partners and you want viewers to see the entire message without skipping your video.
• Video discovery ads: Use video discovery ads to promote video content in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage.
• Bumper ads: Use bumper ads when you want to reach viewers broadly with a short, memorable message.
• Outstream ads: Use outstream ads when you want to expand the reach of your video ads on mobile, helping you reach more customers.
• Masthead ads: Use this format when you want to drive awareness for a new product or service or reach a massive audience in a short period of time (for example, a sales event). Masthead ads are only available on a reservation basis through a Google sales representative

While video ad content must be hosted on YouTube, video ads can appear on YouTube and across websites and apps running on Google video partners (depending on your ad format and campaign settings).

Benefits of Youtube Marketing:

• Sales
• Generating more leads and conversions
• Driving more traffic to your website
• Brand awareness, engagement and reach
• Product and brand consideration

Universal App Campaign for Video:

Automatically promote your app on YouTube where your ads are most likely to be clicked – and your app is most likely to be downloaded.

Bidding approach:

• Cost-per-acquisition (CPA): How much your business pays in order to get an acquisition (conversion).
• Cost-per-install (CPI): How much your business pays to get a new user for your app (specific to mobile apps).
• Return on ad spend (ROAS): Bid based on a target return on ad spend. Helps you get more conversion value or revenue at the target ROAS you set.

The ABCDs of effective creative: Smart creative concepts make for compelling and effective videos. Use these proven approaches to help your ads deliver on your marketing goals.

• Attract: Draw attention from the start.
• Brand: Integrate your brand authentically and meaningfully.
• Connect: Connect with the viewer through emotion and storytelling.
• Direct: Clearly state what you want the viewer to do.

Set a budget that works for your business. Put the story of your business in front of the people you want to reach.

Work with trained and trusted creative partners to develop your brand’s story

Whether starting from scratch or repurposing existing videos and images, our creative partners can help you bring your business to life through stunning visual assets.

Why YouTube?

Before we get into the why’s and how’s, here are some useful stats that will help you understand why YouTube is such a great platform for businesses:

• YouTube is the second biggest search engine in the world, as well as the second biggest website, with over 1 billion registered subscribers
• People watch 1 billion hours of video on YouTube every day
• YouTube reaches more 18-49 year-olds on mobile than any TV channel or cable TV network
• YouTube reaches more 18-34 year olds in the US than any TV network

And YouTube isn’t really showing signs of slowing down, which makes things pretty clear: people of all ages, from all over the world, love watching videos online.

Which, of course, is one of the biggest benefits from a promotional point of view: YouTube is where your audience is. A good YouTube strategy can help you reach more people and improve your results overall.

If you want to put together a video marketing strategy that gets results, you should definitely consider YouTube marketing. It will help you reach a much wider audience, improve awareness, and generate more engagement, traffic, and leads.